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You Need A Methodology For Comparing Aircraft Costs

When comparing aircraft costs, it is important to understand what costs are included and what aren't. Otherwise, you can end up comparing "apples and oranges." This can lead to making a decision with wrong or incomplete information. What we often see if that the "number" is smaller than the total cost. The big items are usually included, but adding up a lot of smaller numbers can alter the total cost considerably.

What is a good methodology to use when analyzing the cost of an aircraft? I’m glad you asked. Life Cycle Costing can ensure that all appropriate costs are considered.

Life Cycle Costing includes acquisition, operating costs, depreciation, and the cost of capital.

Amortization, interest, depreciation, and taxes also play a part in what it costs to own and operate an aircraft and can be included in the Life Cycle Costing as appropriate. As the term Life Cycle implies, it looks at a length of time versus a snapshot in time.

How long of a cycle depends on how long you plan on operating the aircraft.

If you plan on keeping the aircraft 10 years, then that is the length of the Life Cycle to use.

The costs should cover the period of ownership and take into account an expected aircraft value at the end of the term. Comparisons of two or more options should also cover the same period of time and utilization. Taxes should be included. Depending on where and how the aircraft is operated will determine the tax impact.

Leases, loans and cash purchases also change the cash flow and total cost.

If you are looking at those options, then you should account for the time-value of money. A Life Cycle Cost can also account for this in a Net Present Value (NPV) analysis. This way, the differing cash flows form two or more options that can be compared and analyzed from a fair and complete perspective.

As an aside, what is NPV? An NPV analysis takes into account the time value of money, as well as income and expense cash flows, type of depreciation, tax consequences, and residual value of the various options under consideration. When an expense (or revenue) occurs can be as important as the total amount of that item. Paying cash is cheaper in total dollars, except that you have all that cash tied up in the aircraft. A lease or loan allows the cash to flow out over time. NPV runs on the assumption that a dollar today can be worth more than a dollar a year from now. Thus, implicit in the NPV is a time cost of money, called an internal rate of return (IRR) or return on investment (ROI).

Life Cycle Costing allows you to compare different aircraft, or different types of acquiring and operating an aircraft. Using the same period and general assumptions with the analysis of different options gives you a balanced comparison of those options. Regardless of the complexity of the aircraft deal, the Life Cycle Cost method should yield a useful result provided you populate it with as accurate a data as you can.

What sort of tool(s) do you use to compare aircraft costs?

 

Star of "Air Force One," pilot of Millenium Falcon promotes GA in Washington

Indiana Jones traveled to Capitol Hill on Tuesday, saying show business has been good to him.

So has the spirit of flying, apparently, as Harrison Ford met with Congressional members alongside AOPA President Craig Fuller. Among the talking points, a big thank you to lawmakers for not imposing user fees in this year's FAA budget.

Read more on the visit via General Aviation News.

EBACE 2010 (May 4th, 5th & 6th, 2010) On-The-Convention Floor-Update

Greetings all of you Global Air Blog-o-sphere readers. Today is Thursday, April 29th. I am sitting at my desk in my JetBrokers office at the Spirit of St. Louis Airport (KSUS), just West of St. Louis in Missouri. On Saturday I and my esteemed colleague, Tom Crowell, Jr shall be departing KSTL on a Boeing that is bound for Geneva via Chicago and London.

Why am I telling you this you might ask? Well the fact is, as long as Jeff and his technical boffins at Globalair.Com are able to hook me up with a means to adding to this Blog by Blackberry, I will be bringing you various 'roving reports' from both the convention floor and the static display all-through-out EBACE.

Of course you will not only find the commentary interesting and insightful regarding the aircraft and services that are on display at this years convention; you will also get to go to (through me) all of the same parties, seminars and meetings that I go to. The next week should see this Blog groaning from data, because Tom and I have a lot of people to see, and events to attend, including meeting with our European Group: JetBrokers Europe, and attending the Epicurean RDV and Dassault Parties to name three of our pre-planned events.

So might I suggest that you sit-back, relax, and enjoy your "from the Convention Floor" coverage provided to you by Globalair.Com and JetBrokers, Inc. I will see you in Geneva.

MONDAY MAY 3, 2010 - EBACE EVE

Gulfstream G650 is now the World's Fastest Business Jet after reaching 0.925 Mach yesterday.

Hawker Beechcraft announces New Single Turbo-prop is in-work. It will compete with the likes of the TMB850, the Caravan and the PC12.

Bombardier Stand-Down attracts many attendees to the Crowne Plaza Hotel at the Palexpo Centre.

Rain was forecasted for the entire week; today though was a puffy white/gray cumulus cloud day with blue skies and alpine sunshine. Let's hope the meteorologists are wrong on all of their predictions!

JetBrokers and JetBrokers Europe hold a very productive summit meeting in Montreaux.

The convention hotel bar is burgeoning with eager delegates all wanting to do business!

The plot thickens tomorrow...watch this space.

Ciao,

Jeremy

 

TUESDAY MAY 4TH, 2010 - EBACE DAY ONE

Even though we all woke to the news that the airspace over Ireland and the Western portions of Scotland was closed due again to ash-cloud activity, the convention hall was buzzing with expectant optimism. This is rather jumping about a bit, by my typing this, but I heard a comment from one of my fellow party revelers at the Altitudes Cigar, Champagne and Jazz affair tonight that "...with EBACE, we no longer need to attend the NBAA show in the U.S." A little narcissistic possibly, especially since EBACE is probably only 3/8's of the size of our home-grown NBAA convention, however the Static Display is almost as big as the one in the U.S.A; I did feel that this comment was too good not to share. Talking about the static display, the rain again held off, but there was a pretty icy wind cutting through the packed apron outside of the convention halls, that kept many inside instead of walking the lines of aircraft that are on show here.

Even though Honda is very much evident again at this year's EBACE, many of their sales execs are having to deliver the bad news of more delays with their aircraft to their clients, with the GE/Honda engine being the continuing cause of the delay - 2012 is now projected, but as my mum always say's "we'll see..."

The exhibit hall is populated by many familiar companies who are the main-stay's of the NBAA convention. Interestingly Cessna prominently featured a display of all of their piston/light aircraft models in the forecourt of their booth display. Indispersed amongst the booth aisles are companies that we never get to see or hear about when back on U.S. soil. Charter/management is heavily represented here making it appear that aircraft ownership is still a tough sell on this side of the Atlantic. Of course many here at this show live in the hope of meeting the Russian Oligarch, or the Arabian Sheikh who will be the 'golden customer' that will bring riches through their cash tills. Dassault announced that they delivered the first of a four-aircraft order today at the show - a Falcon 7X which will work in the private jet program that is now being offered by Saudi Arabian Airlines; the only Russians I saw were wearing micro skirts and gargantuanly tall high-heels as they clicked about the exhibit halls advertising FBO's and Handling Agents that are sprouting-up behind the former 'iron curtain.'

Something else not as evident at the big NBAA show, but prominently featured here, were all of the various helicopters that are on offer as a real solution to the overpopulated urban streets and the inter-city short hops that are so common on this side of the Atlantic.

At the sophisticated and swanky reception hosted by Dassault in the historic Edouard Sarasin Manor House, glasses of Chateau Dassault, Perrier champagne and various tray-bourne confections were passed out, while distinguished guests jostled and danced for eating and drinking room. After being greeted by the stoic Jean Rosanvallon on the doorsteps of the manor house, we got to meet a French America's Cup winner, a Collegiate Chief of Staff, an Aviation Museum Director of great note, plus other illustrious people. Two relevant conversations were with EBAA Chief Executive Brian Humphries, and our own NBAA President Ed Bolen. Both industry association leaders were quite vocal on the issue of Carbon Credits and how they are preparing to work against their implementation; also how they are each individually trying to promote the benefits of business aviation. Brian finds the science of global warming to be extremely questionable, while Ed would love to see Warren Buffett to become one of business aviations' most prominent advocates to promote the benefits of business aviation.

By 11:30 back at the lobby bar at the Crowne Plaza, the crowd re-took their seats to wind-down from the excitement of the various parties that closed the night of Day One at EBACE. This was a day where more than 10,000 attendees walked through the exhibit halls. More tomorrow. 

 

 WEDNESDAY MAY 5TH, 2010 - EBACE DAY TWO

The rain finally hit us today, thus everything became extremely soggy including many of the delegates. Before the rain rolled in, we got to do the 'meet and greet' around the static display. The CJ4 was popular, and so were the Embraer Phenoms (100 and 300.) The same Legacy that was provided by Embraer to transport the Greater St. Louis Business Aviation Association lobbyists (that included both TJ and I) from St. Louis to the Missouri state capitol, was the large aircraft on display there for Embraer. The sight of that lovely aircraft brought back a fond memory of a successful day back in March. St. Louis local Mike Press was there with one of his EA500 Eclipse's (he formed the group that purchased the bankrupt assets of Eclipse Aviation.) He was there to promote and sell their: "virtually new aircraft." Interestingly the example at EBACE was the first example to be approved for known icing operations, and the static vent areas were coated with a rough paint, so as to negate any ice from building around the vents. Surprising because this approach fly's in the face of the philosophy that the static ports on all other aircraft are a 'critical area' that cannot withstand paint cracks, blemishes, etc. around the ports because they cause position errors. Interesting.

Another sight at the static display that could be classified as being labeled "bizarre" is the "Air Deck" Platform that extends from the floor below the cargo door on the Avro RJ70 Business Jet (BAe 146.)

 

Mr. Brian Barents was manning an impressively large booth at EBACE this year, to again ask for deposits so his Aerion Super Sonic Business Jet (SSBJ) design might one-day leave the drawing board and finally be manifested as cut, bolted and riveted metal that really can fly! It's still a great concept, but will probably take $20+ Billion to get it to that stage. Another concept that never really found success, as yet is the "Air-Taxi." Well since the demise of the Adam 700 and DayJet's Eclipse program, many could easily believe that this idea is dead. Not so at EBACE. Now it looks like the "Air Taxi" program will be London based and will operate with Phenom 100's and Citation Mustangs. I hope that it works. I also saw a fractional program being operated for the yet-to-be built D-Jet as well. This is all good stuff in a quarter hemisphere of the world (Europe) that is probably better suited for King Air and Helicopter Operations, to be setting its sights on all-jet operations instead?!?!...

Lunch at the Dassault booth was very civilized. Thanks again Dassault Falcon Jet (I didn't like the foie gras flavoured creme brulee last night, but your sandwiches today were excellent!) Dinner by Lake Geneva with the great folks at World Aircraft Sales Magazine tonight was unforgettable. I recommend the Perch if ever you come to EBACE (Casanova's Restaurant - Great.) We were sorry to see that most of Geneva shut down at 1AM this morning, however it has allowed me to get to this blog sooner.

See you this time tomorrow for the Last EBACE Report.

Arrivederci!

Jeremy

THURSDAY MAY 6TH, 2010 - EBACE DAY THREE - CLOSING

Well we actually had some sunshine today!! As you can see, the rain clouds rolled back, and so have the volcanic ash clouds too:

 

 

It looks like the flight home will be okay, even though the NOTAM's show that we shall probably have to take a Southerly North Atlantic Track and add time to our London-Chicago leg. Hey-ho, at least we wont be shut down because the God of Fire deems it to so be not.

The biggest news at this year's EBACE is the attendance. According to the gate receipts, more than 13,000 badges were scanned/passed out. By noon today, as with any convention on it's last day, the halls began spewing delegates, and the aisles became wider and wider with fewer and fewer people. According to Sandy Wirtz, the Seminars Director at the NBAA, this is the second best attended EBACE ever, with 2008 being the most attended. Of course that was weeks before the walls of Jericho figuratively came tumbling down in the world's financial markets. 

JetBrokers was in the news two out of the three days, as follows:

From AIN and BCA...

JetBrokers Seeks New Clients in Germany and Italy
JetBrokers Europe has appointed Ilaria Cicchetti to spearhead a push to acquire new clients in Germany and Italy. Cicchetti will be based at the company’s office in Berlin, where she has lived for the past seven years. “I think of myself as an Italian from Berlin and I’m looking forward to generating a strong network in this market as there is great potential,” said Cicchetti, who is fluent in German, Italian and English.

JetBrokers Europe managing director Tim Barber believes in dealing with clients in their mother tongues, and to this end the JetBrokers Web site will be updated with versions in English, French, German, Italian and Spanish in the next few days. Barber hopes to add Russian to his team’s language capabilities in the near future.
The company, whose European division is headed by Switzerland-based chairman John Merry, has reported increased activity in the pre-owned aircraft market since the beginning of this year, with more than 30 aircraft available for sale at any one time in conjunction with its U.S. parent JetBrokers Inc. Barber said, however, that “it will be a long time before there is a return to the premium pricing in certain sectors.”

From the International Herald Tribune...

I.H.T Special Report: Business Aviation

Forecast for Business Jets: Slow Climb

Tim Barber, managing director of JetBrokers Europe, which trades in used business aircraft, said his company was seeing the same split between the high and low ends of the market.

“Older, less desirable aircraft continue to decline in value, but we are seeing a genuine increase for aircraft like the Gulfstream 550 and Bombardier Global XRS,” Mr. Barber said, referring to two of the latest generation of large long-distance business jets. “There are lots of distressed sellers, while the financially stronger types are buying.”

As everything winds-down here in Geneva, everyone agrees that this year's show is a very strong indication that economy is bouncing back towards a recovery, quicker than many had first believed to be possible. I know that from our perspective, we are very glad that we attended this year. We have definitely come away from this year's EBACE with more business than which we came with on Sunday.

This entry is the last, and therefore concludes this Blog.

 

 

 

Is the Business Model of Private Aviation Broken?

“If you had to do it all over again, knowing what you know today, would you pursue the same path?”  It's a question most people ask themselves at some point and one that I was asked in a recent meeting with two customers, both of whom have been very successful in their respective business careers. My answer was: knowing what I know today, I could have pursued a different path and, most likely, made more money for the hours of time that I have put into the business.

However, I would never have met the people I have met or worked with the people I have been privileged to work with in this business. And for those reasons, I am glad to have done what I have done, even if it meant less money.

It is unfortunate to be in an industry that seems to be short on profit over the long haul.   

The economic environment of the past 24 months has severely wounded our industry and the casualty count has been high.  One of the revelations that has come to me during this period is that maybe we are working with a broken business model. In some ways from a financial (not service) perspective, it looks like the airline industry.

In the supply chain of private aviation what has become apparent is that the end of the chain – the companies that operate aircraft and deliver air transportation services to the consumer are, for the most part, unprofitable. From NetJets, who lost $700 million last year and has lost over $150 million in aggregate since Warren Buffett bought them 12 years ago, to the small businesses like the one I run, many more people have lost money in aviation than have made it. There are no industry wide statistics for commercial operators of private aircraft but I would bet that in aggregate our industry, just like the airline industry, has lost money over the past 10 years. 

If you ask me to name operators who have consistently made a profit over any time period, I can’t do it. The failure rate of air charter companies and fractional operators is dismal. Many companies never make a profit and ultimately go out of business and many more maintain the basic status quo, winning in some years and losing in others.  

The old adage of how to make a million dollars in aviation – start with 5 million - is sad, but true.

Our company has had its ups and downs over our 28 years in business; but, in the aggregate, we have made money. We haven't made a lot of money, but we have always made the payroll. Is that something to be proud of? You tell me.  

If you count the hours we have put into this business and the sacrifices we have made, you might scratch your head and ask, “Why do you do this?”  We would say, “What?! And get out of aviation?!”

Something has to change!

All along the private aviation supply chain, suppliers make money or try to make money with no direct connection to the profitability of those at the end of the chain. The aircraft manufacturers, fuel suppliers and ground services providers (FBO), insurance companies and their agents, financial institutions that capitalize the industry, maintenance facilities,  parts manufacturers and suppliers all have to make a profit.  It is a big chain!

By the time you get to the end of the chain, where the rubber meets the road, where the market of travelers meets the end product , there seems to be no profit for the operator of the jet with pilots up front and passengers in the back.

Sometimes, I think that the problem in our industry is much the same as the problem in the airline industry – too much capacity (supply) and irrational pricing! Why does that happen? Here are a few ideas based on my experience.  

Problem 1: Inexperienced Owners.  For some reason, otherwise smart and successful business people, who did not make their fortunes in aviation, see and experience private aviation, and want to jump into the business, thinking they can do it better.  Maybe it is the glamour, or the fringe benefits of owning an aviation business, where you can get a free ride if you own the company. Once they are in the business they price their service not understanding the costs or worse yet price in desperation to make cash flow, both being a recipe for failure. 

Problem 2: The level (or not so level) playing field. The consumer goes for the lowest price, assuming that our government (FAA) is making sure that all operators are safe and meet the standards to the same required level.  The customer never suspects that this does not happen. Our own government does not trust itself to keep the playing field level from a safety perspective; so, they have independent auditing groups for their own departments because they don’t trust the FAA to do their job.  

Those operators who choose to do it the right way see their ability to make a profit disappear until such time as the substandard competitor goes out of business. Then the cycle starts over, as it is right now, coming out of a tough recession when the weak have been weeded out, or at least severely wounded. 

Problem 3: Supply and Demand – too much supply not enough demand.  As long as there is more supply of private aviation than the market demands, we are potentially doomed to undercutting each other for that ever elusive customer. We are all going after the same shrinking market. Unlike the airline industry where the capacity is controlled by the major airlines, private aviation has over two thousand operators in the US and the market is fragmented.   

I have mentioned three problems. What other problem doom our industry to the “no profit zone”?

Are we stuck in a never-ending cycle of repeated ups and downs - make a dollar, lose two and then make one back?

If we keep doing the same thing over and over again then most likely yes.  

As an industry on the macro level and as an individual operator on the micro level, something has to change. We have to do things differently in the future if we want a better result.  

So, what is needed to fix the broken model and is it even possible?

So far I have been on the negative side, but I am not a negative person. In fact I am an eternal optimist like most entrepreneurs.  I look for the sunshine; so, where is it in this business? Where are the solutions?  A good friend tells me that he sees the light at the end of the tunnel and that it doesn’t look like a train. I hope he's right! Maybe, just maybe, it is the sunshine of innovation!  

I am a strong believer in a free market; however, I do know that regulation must exist to keep a level playing field when is comes to safety. It is not reasonable to expect the consumer to know the difference in safety between operators, since their knowledge of the inner workings of aviation is limited, at best. As bad as I hate to say it, we do need the FAA, but more importantly, we need the FAA to be effective in their task of keeping the industry safe and the playing field level.

We cannot operate in an unregulated free market, at least not at this point in the game. Left to our own devices as an industry, some of us will continue to operate at the highest level of safety employing the best practices and others will allow greed to take over and cut corners.   

If we are to have a level playing field, the government needs to get better at their job of regulating the safety of the industry by either forcing the bad actors out or forcing them to behave.

Knowledge is power and knowledge in the hands of the consumer goes a long way in leveling the playing field. It rewards those who do things right and punishes those who don’t. If you don’t believe this, then you haven’t been online to buy lately. Take a look at the eBay or Amazon Booksellers rating system and you realize that the market has changed. Those who do it right are rewarded. Those who don’t? They get thrown off the playing field by the consumer. When the Web 2.0 arrives to private aviation, the consumer will be more informed and will be able to make decisions based on more than just price.

Eventually the internet will become a more effective vetting mechanism than the FAA for safety and quality.   

So maybe one of the answers to fixing this broken industry is knowledge in the right hands. What kind of knowledge?

How about this for starters:

  • Knowledge of the safety practices and records of operators. Transparent and open for all to see.
  • Knowledge about the people behind the company web site and slick brochures.
  • Knowledge that would allow consumers to find the best solutions to travel outside of the supply-side controlled silos of present marketing methods of our industry.
  • Knowledge that really educates the market about the solutions that our industry offers in contrast to other methods of travel such as the airlines.
  • Knowledge that would allow travelers to place a value on their time and even place a value on their experience so when they compare travel solutions it is not just about the ticket price. Tools to value time and the experience of travel might highlight the experiential value of the private aviation alternative over a simple dollar for dollar price comparison.

How do we get knowledge in the hands of the market so that they can decide to use our services or not? I can tell you that today, most people do not know that an alternative exists to airline travel that they believe they can afford. Why?  Because we are an industry fragmented in our efforts to communicate our value and we have done a poor job at letting the world know what we are about!

We live in an economy where the availability of information is increasing at an exponential rate; however, information is not knowledge. So, if we want to fix this industry and make it profitable can we take all of this information we now have at the click of the mouse and turn it into market knowledge that will help better define the value proposition of what we offer as well? And can that market knowledge drive out the inefficiencies so that price can come down and make our service affordable and a better value to more travelers?  

These thoughts I present are obviously not the only solutions. I have not even scratched the surface of solving the problem. There is no way one person or company can fix this broken model.  

What solutions do you have?

Let’s fix this broken model together and we all win!

Delivering a Call to Action to Your Government Officials

PLEASE ACCEPT THIS EXAMPLE AS YOUR "CALL TO ACTION."
 
Taking back Aviation in our own hands is the premise of this month's article. We have a choice. We can stand to the side if we are content in how our nation perceives our industry or passion by media experts or self promoting government officials, even our president. Or, we can stand up, unite and pull together our many resources and revive a once illustrious industry where kids dreamed of being a participant. The following is an example of how my organization and fellow aviators, Missouri Pilots Association (MPA) and the Greater St. Louis Business Aviation Association (GSLBAA), took the task at hand.

On Thursday, March 24th, approximately 100 General Aviation pilots, mechanics, instructors, flight attendants, directors, managers, consultants and technical sales people all converged into the marble portico of their State's Capitol Building, all with the same purpose: To make certain that their voices were heard by their elected officials. A quarter of this passionate group chose to deliver their message by way of a path that even automotive and other corporate executives now fear to take; they travelled to meet their legislative officials on board a corporate jet.

Now this was no ordinary jet. It was a 14 executive seat, 24 ton, Rolls Royce powered, 'Next-Gen' Embraer Legacy 600 that Mr. Gregory Babcock, the regional representative for Embraer Business Jets, made available to anyone from Missouri who wanted to take their General Aviation Message to the their State Capitol in Jefferson City.

The main proponents of this face-to-face meeting with State Lawmakers were the Missouri Pilots Association (MPA) and the Greater St. Louis Business Aviation Association (GSLBAA.) The MPA is more than just another flying club; it is a body of pilots and other like-minded people whose focus is on general aviation in Missouri both now and for its future. The MPA claims that it is successful and has become the envy of many a state for its strength and unity. The Association was founded in 1953 and has now grown into one of the largest non-profit state General Aviation organizations in the U.S.A. The goals of the MPA are to improve aviation safety, provide educational opportunities, promote a positive image for General Aviation, and to protect and preserve the rights of pilots and aircraft owners.

GSLBAA was formed in 1976 to create a voice at the local, state, and regional level, allowing the St. Louis area aviation community to be more proactive, and effective, when issues are presented. Its objective is to be in-tune to local level issues that affect aviation and related businesses. Members of GSLBAA have the opportunity to belong to a unique organization found in very few cities across the U.S. and one that will allows them to grow professionally, with other pilots and associates in the aviation industry. GSLBAA is one of the oldest local professional aviation organizations in the country. The Association claims that many other cities have patterned their organizations after GSLBAA.

The passengers on the Legacy 600 that flew out of the Spirit of St. Louis Airport (KSUS) included owners, presidents, directors, managers, pilots and flight department managers from 12 major companies that are based in St. Louis. These companies included:

One which is the World's largest private Coal Company (annual revenue $6+ Billion); an Agricultural seed and chemicals company (annual revenue $11+ Billion); a cable and telecommunications investment/management company (annual revenue $50+ Million); a 91-year-old corporation that sells heavy earthmoving equipment (private company/no revenue data); an investment corporation which owns 161 companies in 34 different industries (private company/no revenue data); a privately held petroleum products distributer (annual revenue $6+ Billion); and the World's largest car rental company (annual revenue $13+ Billion.) Most of the companies mentioned, do currently operate business aircraft.

The specific issues that both of the aviation delegations wanted their State Representatives to fully understand is important to them were as follows:

State Bill number 1000, which proposes the transfer of approximately $2.3 million from the State Aviation Trust Fund, which if approved, will delay or cancel airport improvement and safety projects at Missouri airports, should be 'killed-stone-dead!'

The State of Missouri should be designated as a 'Fly-Away' State, just like it's neighbouring states, whereby 100's of millions of dollars would be attracted to Missouri because foreign/non-Missouri aircraft owners could choose to bring their pre-buy inspections to Missouri, close the transaction and then stay while repairs, improvements and upgrades are performed to their aircraft before it is taken to its new home-base.

Additionally it is important that the State mandate that all of its Business Councils and Associations receive familiarity training on the importance and uses of a Business Aircraft as a valid business and sales tool that enables a corporation to leap ahead of its competitors. Commission a State endorsed study, or at least use the data available at the "No Plane - No Gain" website https://www.noplanenogain.org/

Lastly the politicians were all urged to sponsor and promote a General Aviation Business Trade Show for the State of Missouri. The purpose is to promote and encourage Aviation Businesses to move to, or 'start-up' in Missouri; to encourage the National Business Aviation Association (NBAA) to hold its Annual Meeting and Convention in a Missouri; to encourage the Aircraft Owners and Pilots Association (AOPA) to hold its Annual Meeting and Convention in a Missouri; and to encourage the National Air Transportation Association (NATA) to hold its Annual Meeting and Convention in a Missouri.

It is too early to report on the results that were achieved by this very positive and worthwhile outing to the State Capitol of Missouri. However, judging by the debriefing conversations that were heard on the return journey's home, it is safe to say that everyone believed that their message was heard "loud and clear."

So how does this recent proactive day-trip within the borders of Missouri affect you, is a fair question to ask? Well there are 50 separate States in this country, as well as there are 100's more government assemblies across the World. I would like this story and others like it (if you are willing to do a little research to discover them) to inspire you to organize and act within your own General Aviation Community. Take your local message of wants and needs necessary for General Aviation to prosper in your region, out into the offices of your elected officials. Deliver a clearly defined list of actions that they can use, consider and debate. Make them understand that your views are not to be ignored. You are effectively their ticket in office. If they want to stay in office for any length of time, they have already learnt the importance of hearing the opinions and ideas of their constituents.

To assist you in your plight of becoming an effective General Aviation Advocate and Lobbyist, please consider all of the following concepts:

Prepare for the meeting
Be informed on the issues that are important to you in General Aviation in your region, and on a national front. Research and place your local needs into the national and global environments as well. Gather and analylize data derived from the government that you are to present to, along with other sources. Then relate these statistics to your message.

Practice your message delivery
Once you have all of your ideas, concepts, statistics and data organized into simple bulleted action items. Think through the meeting before hand along with the approach that you shall take to deliver your message to your representative. Once you have practiced your delivery and adjusted its flow, its effectiveness shall be doubled or tripled when you 'go live.'

Identify both yourself and your influential connections
Government and Ministerial Officials are professional networkers. They live and die through their connections with influential people and organizations. If you are a member of an aviation association, work for a company that is involved in aviation, or you share the same point of view of a notable person that you know personally, it is critical to announce this connection to your targeted representative.

Be specific about what you want
The message: "I want government to back-off regulating how and when I can fly" is far less effective than: "The Large Aircraft Security Program, Docket Number TSA-2008-0021 that was proposed by the Department of Homeland Securities, Transportation Security Administration in 2008 and 2009, if brought back in a second run, shall cause my local airport to shutdown because it does not have sufficient funds to comply with the fencing and gate access requirements. Also employer: The XYZ aviation co. Inc. will also have to close-down because it cannot afford to relocate to another airport in another region or state, thus eliminating 23 jobs at this company that has a payroll that ranges from $27,000 P.A. to $93,000 P.A."

State your views clearly
A single sheet of paper with bullet points is the most effective tool for you to use as a 'hand-out.' Be practiced in delivering a clear and concise 'sound-bite' for each of the points on your sheet. Then be prepared to expand on anyone of them, when asked to do so.

Make yourself their expert
Lawmakers are usually kept on a very short leash with regard to the amount of time that they can spend listening to your face-to-face presentation. Often you are introducing concepts and ideas that they may never have 'heard of' or considered before. Offer to make yourself completely accessible to them and their staff, as their expert on the issues that you have brought to their office for action. Be honest.

Listen
There is a proverb that states: "A fool finds no pleasure in understanding but delights in airing his own opinions." Listen very intently to your message recipient after you have finished your delivery, because you may well miss the opportunity to take your argument to the 'next-step' in the required process for it to be acted upon if you still have your mouth open, and your ears closed.

Follow-up
Write a personal letter of thanks to every official that you met and delivered your speech to. Call their office regularly to remind them that you expect them to act upon your requests and concerns. What at first appeared to be a low priority issue will quickly make its way to the top of a governor's agenda if his constituents call about it almost every week to find out how he has dealt with it?

Don't burn any bridges
As much as you might find the political way of achieving things contrary to your own way of thinking, never make your mind up about a politician immediately based upon the first impression that you had of that person. Often if given the second, third or fourth chance even, you might be surprised by wide differences can be narrowed to a shared point of view.

If you are still not convinced that this example should be your own "call to action" to lobby on behalf of General Aviation, please allow me to share a letter that was written by Mr. Jonathan Rimington, the current President for the Missouri Pilot's Association, which reads as follow:

"...At an airport near you there is a mechanic scratching a living at what he loves.

There's an airplane lined up ready for takeoff with a mother and child aboard. The child is the only one wearing an oxygen mask. The hospital awaits them in a far-off big city. A twin-engine aircraft is circling well clear of the pattern freely offering priority to the mercy flight.

Aboard the inbound turboprop is a local businessman with a new contract in his briefcase, successfully signed at a meeting 300 miles away earlier in the day. He's both relieved and grateful that now his 73 employees will have work for the next several months while he negotiates a new contract with a new client. He also knows that it is the lower overhead his small-town factory enjoys that has kept his price competitive.
A student pilot, encouraged by hopes and dreams of a career as an airline pilot has just performed a wheelbarrow landing and is gently bouncing down the runway accompanied by a brave and patient instructor who is remembering his own early landing attempts many years before. They survive to have a serious talk before taking off and trying again.

Twenty-seven kids bubbling with enthusiasm masking just a little fear at their forthcoming first flight line up awaiting their turn to board one of the small planes standing by to take them. They are guests of the local MPA chapter. A teacher tries in vain to quiet the children but is drowned out as the aircraft hosting the first three children roars into life prop turning and the sudden rush of air is tearing at loosely worn jackets as it taxis away. The teacher does not know it but years from now one of two twins on that field trip that very day will one day fly fighters in the military while the other twin will eventually become head of the FAA.
The small restaurant will sell seventeen hamburgers and thirty-two ice cream cones to those kids on this same day.

A cab driver pulls up in front of the FBO to pick up a pilot and passenger to take them to the local hotel. They are there to view a local high school football game and are scouting for talent to recruit for the college they represent. In the meantime the FBO owner tops off the airplane with forty-one gallons of AvGas, one of seventeen aircraft he has refuelled today. It's been a good day.

A local contractor is putting up a new corporate hanger and the FBO has just agreed to supply Jet-A fuel as soon as the hanger is near completion. The hanger will house two turbo-prop aircraft for the owners of a new software company building their headquarters in town.

The Mayor is feeling pleased; ninety-three new jobs are coming to town. She is gratified to have supported the recent runway extension. The owner of the restaurant that was on the brink of closing and located across the street from the new software company is full of hope for the survival of their family business. The twenty hangars on the field currently house eleven aircraft. The others sit empty only because the aircraft they normally hold are in use. The hangars earn the city $36,000.00 a year in rent.

The student pilot is still trying to get his landings right and the mechanic is about to complete his fourth annual inspection to date this month at an airport near you. General Aviation airports are vital to local communities, our State and our nation..."

Now it is your turn to act as well.
 

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