News Flash: The Internet is changing the way we live our lives.
OK, so that is not news. And this post is not, per se, aviation related. However, it makes an interesting point that applies to the airfield and everywhere else.
Wired.com brings us news as YouTube celebrates its fifth anniversary that the video site dwarfs the number of people watching network television in prime time.
The article above goes as far as to wonder whether YouTube will replace broadcast and subscription TV altogether in coming years. Considering its impact in a half decade, it is an idea that is not out of reach.
As mobile entertainment and communications platforms continue to morph with technology, iPads, Droid phones and Skype, it changes the way we do business.
For instance, we now have a feature so someone interested in buying an aircraft can send a text message to the person selling it. Clients are meeting face to face via web cam.
Information is more accessible and moves much more freely. Just as the aircraft revolutionized business and personal travel in its golden age, information technology continues to do the same today.
It is important to make sure your business is visible in the ever-growing 21st Century marketplace.
We have delivered many tools over the years to help aircraft sales departments and FBOs do just that, and we are hard at work creating even more such platforms.
As a destination for pilots and flight staffs to find aviation information, we are a high-value target for anyone in the industry to utilize to get seen.
Register for a My Flight Department account, list your business in our aviation directory, advertise with us.
Weigh in below and let us know what you like about what we have done with the site, and what you would like to see.
Thanks again for reading.
Airlines give customer support and announce promotions on Twitter. Their presence on the micro-blogging social media site has won them great gains, as well as cost them a couple PR black eyes.
Take Southwest for example.
Its airfare promotions and other tidbits announced on the site have resulted in its Twitter account gaining more than 1 million followers. Whenever the company makes an announcement, each one of those followers hear about it directly. That kind of promotion cannot be bought.
On the other hand, when movie director Kevin Smith ran into a seating snafu with the airline, it created a fair amount of backlash for the company as the spit hit the fan on Twitter. With the highs, so come the lows.
Social media accelerates both gains and losses for companies who utilize services such as Facebook and Twitter.
InventorSpot.com looked at how social media benefits airports that use it, and how untapped potential in the industry still runs rampant.
It pointed to how Minneapolis-St. Paul International (MSP) offers online discounts that can be accessed via smart phone and presented to an airport retailer or restaurant for a discount.
The site then wonders how AirMall at Pittsburgh International (PIT), home of the highest grossing retail sites at a U.S. airport, would fare if it adopted a similar approach.
Read the complete article and its analysis here, and let us know in the comments how social media has affected your aviation business — or your experiences with aviation businesses — for better or worse.