GlobalAir.com - Page 6 Aviation Articles

Landmark Aviation Expands Charter Fleet with Seven Aircraft

 

 

(Houston, TX – June 24, 2014) Landmark Aviation’s Aircraft Management & Charter division has expanded its managed fleet with the addition of seven aircraft. These aircraft include a Premier 1A, Falcon 50, Falcon 900EX, Hawker 900XP, Lear 36, and two Lear 60s.

“We are excited to announce the expansion of our charter fleet and particularly the long range options now available to our charter clients in the Northwest market,” President of Aircraft Management & Charter Ben Murray explained. “The explosive fleet growth Landmark is experiencing across the board is a true testament to the commitment we have made to our managed and charter clients.”

The new fleet additions will be based in the eastern and western United States. Five aircraft have been added at Boeing Field/King County International Airport (BFI) in Seattle including a Falcon 50 with seating for eight passengers, a Falcon 900EX with seating for 12 passengers, a Hawker 900XP with seating for eight passengers, a Lear 60 with seating for seven passengers, and a Lear 36 that is available for air ambulance service.

Additionally, a Lear 60 with seating for eight passengers has been added at Westchester County Airport (HPN) in New York, while a Premier 1A with seating for seven passengers has been added at Mercer County Airport (BLF) in Bluefield, West Virginia.

These aircraft are currently available for charter.

About Landmark Aviation

Headquartered in Houston, Texas, Landmark Aviation operates a network of fixed base operations located throughout the U.S., Canada and Western Europe. The Company offers a wide range of services, including FBO, MRO, aircraft management & charter. Landmark is a portfolio company of the Carlyle Group. For more information, visit www.landmarkaviation.com.

GlobalAir.com Displays “Oshkosh Specials” To Flyers Heading To EAA AirVenture

June 18, 2014 – Globalair.com announced today it has launched its annual “Oshkosh Specials” page. Since 2010 Globalair.com has produced this seasonal webpage, giving flyers heading to EAA’s AirVenture the ability to review discounts and special deals offered from FBOs nationwide just for them.

Jeff Carrithers, President and CEO of Globalair.com explains, “FBOs across the nation know Oshkosh is right around the corner and they also know there are thousands of aircraft flying from all over the nation heading to the event. They offer great specials for pilots, from large fuel discounts to free parking to free camping access. Some FBOs make it a little fun by offering food of some type. I always enjoy the free doughnuts myself, but some FBOs even offer hamburgers and barbeques.”

This is the fourth year Globalair.com has presented this information online to both aviators heading to Oskhosh and FBOs offering discounts. It is also the only aviation website that offers several EAA AirVenture specials in one place, with dozens of deals and discounts posted from across the nation. It is a good idea to check back often throughout the month of July as it is being up dated frequently. For those flying to Oshkosh, this is a must, as it will give pilots and operators plenty of time to review the listings, contact the FBOs and plan a cross country flight to the show. The page will also be available for the trip back home.

You can access the page at: https://www.globalair.com/airport/specials.aspx

FBOs that have specials they would like to post may contact fbo@globalair.com with the appropriate information, including the airport identifier, the name of the FBO, a point of contact and a short description (less than 200 characters) of the discount/special.

Got Gas? Tell the World!

When scanning the airports on GlobalAir.com’s Airport Resource Center, you may notice that some FBOs are promoted at both the top and bottom of the website. Why is that? Read on!

Is your FBO taking advantage of websites that promote your services and fuel prices? It should be! Not only is this a (virtually) free medium to let pilots know who you are and where you are, but it lets everyone know your personality and puts a human face on your company. And if you’ve been in the aviation business for a while, you know the value of being known personally.

The great news – you don’t have to dump a lot of your valuable time into self-promotion online to get something out of it. Many of the services available you can spend as little as 5 minutes a MONTH to make work for you! Do remember that the more you put into anything, the more you get out of it – but in the fast-paced online world, having NO presence is a bigger crime than having a minimal presence. Think back 20 years and imagine not being listed in the phone book, and the impact that would have had on your company!

Possibly the easiest thing you can start doing to increase attention for your FBO is to frequently update your fuel prices online. I’ve heard too many times, "My fuel prices rarely change, so why bother?" Simple answer – pilots don’t know that! If they see that it’s been three months since you last updated your prices, they are going to assume that you don’t care enough to inform them long before they assume that the price is unchanged – are you sure you want to give that impression?

Every FBO that sells fuel should have their own page on GlobalAir.com that only they are allowed to update – and freely promote their facility. Make sure that all your information is accurate by going to this link, typing in your identifier code, then clicking on the link to your FBO to view how the world sees it. If there’s a lot of missing information, that’s easily remedied by logging in and adding what is missing.

Many points of interest can be added include which credit cards you accept, if you have courtesy cars or access to rental cars on site, what (if any) ramp fees you have, direct access to your website, and an interactive Google map to your location, and much more. Here is a great example of an FBO taking advantage of many of these free services.

Ok, let’s say you’re been around the block for a while now, and you’re ready to invest in the image of your FBO. Or you’ve taken the time to talk with your fuel provider and fuel card services to discover that they will reimburse you for some advertising you do (you HAVE done that, haven’t you?). Time to step up your presence by adding your logo, some photos of that facility you just upgraded, all the featured services and cards accepted and more – maybe even have your logo on the airport page itself! Here’s an example of an FBO that is going the extra mile to showcase everything they have to offer.

Finally, don’t forget to let all your friends know about your FBO using social media. While you can copy and paste links to your page, many sites like GlobalAir.com make it easy by including quick links to all the popular social media sites – just take a quick look around the page. You can’t get any simpler than this to let the world know where they can find the gas (and more) they are seeking!

Ready to show off your favorite FBO on social media sites? You will find quick links to do so on the bottom of the page!

Selling Your Aircraft? Get More Inquiries

FSBO

The other day, a gentleman selling Cessna 172 called our office. It seems that the first time he placed the aircraft on our site, he got several inquiries from potential buyers. A couple of them even made offers. However, he held out for better offers since it was getting a lot of action. Maybe that was the right decision, maybe not. Regardless, after a couple of months the inquiries started to slow, and ultimately stop.

He wanted some advice on getting the response he was receiving initially. I figured that if he wanted these tips, several sellers out there could use this advice. I sat down and compared 25 aircraft that have received the most inquiries – not just views – to see what they have in common with each other. Here are a few of the things I found.


Photos, Photos, Photos!

Take a look at this Cessna 182. As you can see, there isn’t a lot of detail included – but there ten photos of the outside, the interior and the panel in the Image Gallery. "A picture is worth a thousand words" is an old adage for a reason – short of seeing the aircraft in person, nothing comes as close to putting potential buyers in cockpit like a series of clean, clear and bright photos. More photos also tells buyers that you have nothing to hide from them!


Summarize Thoroughly

Imagine you only have ten seconds to tell someone everything about your aircraft. Can you do it? You had better figure it out, because that is about the maximum length of time a person will look at text when they’re skimming. We live in the Age of Instant Access, so make sure you can attract buyers instantly.

Here’s a good example of a summary that’s making an impact – this 1978 Sundowner. They touch only on specific value-added items, plus appeal to the ease of taking this aircraft to the skies. Everything about this aircraft screams "turnkey and ready" – no wonder it has received over ten inquiries in three months!


Highlights

Speaking more towards the fast-paced society that we experience, sometimes you only have a few words to get out before that potential buyer moves on. The shiniest object in the room gets noticed first. This is where the Highlight tag (also known as Teaser Text) comes in handy.

Highlight Tags

When you drill down to a specific aircraft type, next to the photo on GlobalAir are a few words highlighted in red. Imagine this time that you only have two seconds to define the aircraft you have for sale. This should be a statement of value, such as "Only 130 hours SMOH" or "Price Reduced". Also effective are things that make your aircraft a rare find, such as "Totally Rebuilt" or "Millennium Edition". Even something as simple as "One Owner" or "Always Hangered" speaks to someone. The biggest crime here is leaving it blank, as you’ll be surrounded by aircraft that "speak louder" than yours.


Vote Early, Vote Often

While everything I’ve listed so far speaks to creating the most effective ad for your money, this tip speaks more to your continued involvement. The worst mistake you can do is believe your aircraft will "sell itself". It doesn’t matter if you have the most pristine, low-time and/or cheapest aircraft on the market – if you’re not actively pushing it, it will take longer to sell.

So how can you be more active in getting your plane in front of the passive buyers (the ones that wait for the right deal to present itself instead of going out to find it themselves)?

One of the easiest is with your social media pages. At the top of every page on GlobalAir.com you will see quick links to Facebook, Twitter and Google+ - log into your social media account, click on the link, and post your ad to your personal page, and encourage your friends to share it. You already do this when playing games or sharing funny cat photos – may as well use your friend network to spread the word!

Feeling aggressive? Another option is a broadcast GlobalAir sends twice a month called Plane Mail. Imagine your aircraft e-mailed to over 50,000 aviation professionals and enthusiasts at once! Even if they aren’t buying currently, they probably know someone that is. And it’s an astonishingly inexpensive approach!


So what is the ultimate takeaway from this list? It boils down to 1. Set your ad up right, and 2. Stay involved in promoting it. If you think that’s too much to do, be prepared to have that aircraft for a while the go-getters snag all your potential buyers.

Music and Aviation: A Match Made in the Sky

Dee Welch, a member of the Seaplane Pilots Association (FMA Corporate Member), has donated a guitar to be raffled off to support the Seaplane Pilots Association's New Headquarters project and the Flying Musicians Association. This is just one example of the projects the FMA is involved in.

"Many people don’t have a passion; we are fortunate enough to have two!"

This is the driving force behind the Flying Musicians Association – a non-profit 501c3 organization that is bringing aviation and music together – according to co-founder John Zapp. Formed in 2008 and incorporated a year later, Zapp and Aileen Hummel formed the company to aid pilots who are musicians to share their passions in order to inspire, educate, and encourage others by creating enthusiasm and promoting personal growth in both fields.

The FMA has an extensive list of goals – the first of which is to encourage youth to embrace STEAM power (Science, Technology, Engineering, Art and Math) through the use of aviation and music. Zapp and Hummel noticed much discussion for the need to grow the pilot population, and have identified musicians and music students as the most likely demographic to succeed. The musically-inclined have an aptitude for listening, scanning, multi-tasking and their pursuit of perfection – all skills and practices needed for piloting aircraft. The US Air Force completed a study of students in their flight training program to see which academic fields were the most successful in completing flight training. It wasn't the engineers who had the highest percentage of completion or any other discipline, it was the music students.

The FMA has already established chapters at Tarrant County College in Fort Worth, the University of Texas at Arlington, and the Western Michigan University in an effort to extend their goals into learning institutions, and continue to seek expansion into other colleges, high schools, and aviation communities. They have also received a partial grant from the Wolf Aviation Fund to help FMA spearhead the "Focus on the Future" program held at the FAPA.aero Global Pilot Career Conference & Job Fairs and the Regional Airline Pilot Job Fairs.

Zapp attributes much of their success so far to their own promotion, as well as their corporate members, which include organizations such as the AOPA, Sky-Tec, That Other Label, Barmstorming the Movie, Bose," Zapp listed as an example.

You can show your support for their cause as well – it’s only $25/year to become a member ($15 for students), and special rates for Life and Corporate Members as well. Funding, grants and sponsorships are their greatest need to continue the growth they’re experienced for the last five years.

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