2015 Business Jet Traveler Readers Expect to Fly More in 2016

The October/November issue of Business Traveler Magazine contains the results of the 5th Annual Readers' Choice Awards.  As with previous surveys, they let the results speak for themselves. Go read it, but first, my observations.

 

Good news for 2016, their readers expect to fly more in 2016 than in 2015 (37.9%) with just over half flying about the same next year. Only 7.3% expect to fly less. This is encouraging since more than one in five (22.7%) reported flying less in 2015 than in 2014. I'd say this is more of a sign of stability or slow growth. Still, slow growth beats a slow decline.

Why people fly is as you think. These private aircraft "save time" by getting people to airports that are not served by the airlines and all the travelers to be productive while en route. These simply spell productivity.  Comfort, privacy and security round out that list. Those last three imply quality of life to me. 

What people fly remains consistent with previous years. It's the economics. That, along with range and cabin are the big three drivers in the aircraft the reader flies. A slight change from 2014 is economics is now the top driver, slightly more than range. Interesting was the number four response: Aircraft Manufacturer. The OEMs try to get brand loyalty and this indicates some level of success in that effort. Aircraft age and speed round off the top half of the list. 

Among the readers using fractional, charter and jet cards, customer service rated top for all three. Overall satisfaction also rated consistently as ver good with no clear advantage to any of them. Value for price paid rated best for Jet Cards. Fractional rated lowest for value which ties into their ranking for residual value terms. That was the lowest average score among all the fractional rating categories. If the reader had not used the provider previously, the biggest factor in selecting the provider was a recommendation of a friend or colleague. Step aside Internet, word of mouth from someone you trust is still the number one reason to buy.

Speaking of value for price paid, for the fixed-wing aircraft, Embraer rated quite well in that category. They also rated very well in cost of maintenance and were close to survey-leader Gulfstream in product support. Kudos to them. Overall, the strongest fixed-wing OEMs were Embraer, Gulfstream, Dassault, and Pilatus. 

Regarding aircraft reliability, Pilatus and Gulfstream received the highest marks. Al the OEMs did well, with Hawker (as in the 800 series) and Bombardier receiving more "fair" ratings and fewer very good to excellent ratings. Regardless, all the fixed-wing OEMs having from 87% to 100% ratings when adding the very good and excellent scores. The wireless and cable providers would love rating like that.

On the helicopter aircraft, Business jet traveler only had sufficient data for Airbus (nee Eurocopter) and Bell. I was surprised that Sikorsky had too few responses. Like last year, neither helicopter OEM received greater than a 40% excellent rating in any category except for reliability, where Bell had 52.4% excellent ratings. That would be last place if put in with the fixed-wing. I'm not sure why the expectations aren't being met.

BJT did ask its reader's that if they could get a year of complimentary flying, which would it be for various categories of aircraft? Read the article to see what folks favored. Most choices were the popular new aircraft for each category. Of note, 6.5% of the Super Mid-Size Cabin Jet readers wanted a Hawker 4000 over the current production offerings. As with last year, no one listed a P51 Mustang. 

2016 looks promising from this survey. It's a small list, but here's hoping its representative. How about you, will you be flying more next year? Let us know if the replies.