Co-author & photographer Michael Kelly.
Will other operators team up with FBOs?
Is this a new FBO business model?
A new exclusive scheduled domestic all business class service is to be launched in March by Saudi Arabian Airlines (Saudia) owned subsidiary Saudia Albayraq. Saudia Albayraq will fly between King Abdulaziz International Airport, Jeddah/OEJN and King Khaled International Airport, Riyadh/OERK and will use the privacy and convenience of the Saudia Private Aviation (SPA) Fixed Base Operator (FBO) VIP terminals at each airport. The SPA is an FBO (with 28 stations across the kingdom), aircraft management and private aircraft charter specialist and their FBO facilities offer world class private lounges and fast track security screening.
Saudia Albayraq will employ three Airbus 319-112 aircraft on the route in an all business class configuration of 48 seats aimed to rival even the comfort of private jet aircraft.
The new operator, using two of the aircraft will offer six daily scheduled flights between Riyadh and Jeddah each way, starting at 6am until 9 pm, providing a flight every 3 hours to each city. The third aircraft will be rotated into the schedule as the maintenance program requires. Every flight will have a corporate chef onboard to provide a unique dining experience.
The FBO involvement means the business or VIP passenger gets the full “corporate jet experience” while the onboard chef offers something very new for in-flight catering!
Fares are expected to be higher than business class on Saudia flights but come with the premium onboard service and the comfort, efficiency and privacy of the SPA VIP facilities and a dedicated Saudia Albayraq client support centre.
Saudia Private Aviation was founded in Jeddah in 2009 by Saudia Arabian Airlines and became a separate entity in 2012. Future developments at SPA include a planned new MRO facility in the next five to seven years.
A real eye catcher at Saudia Private Aviations’ FBOs is their use of Porsche 911 Pininfarinas or other high performance cars for ramp transfers where required! At Jeddah, SPA has their own airside hotel at the FBO for engineering crews who may arrive with no visa to work on AOG aircraft. SPA handles all flights for the Saudi Arabian Royal Flight.
The company owns a fleet of ten aircraft, four Dassault 7X and six Hawker 400XP. SPA has an experienced OCC team of flight dispatchers located in Jeddah in support of client and their own operations.
Saudia Albayraqs’ format is an interesting evolution of existing services provided by British Airways (London City – New York with A319 aircraft), KLM (Amsterdam – Houston operated by PrivatAir, B738) & Lufthansa (Frankfurt – Dammam, also operated by PrivatAir, B738).
The real stand out differences offered by Saudia Albayraq being the use of an FBO facility at each airport and it is pushing its culinary limits, bringing in onboard chefs to create a high-flying in-flight dining experience. The in-flight chefs will create and plate meals to the standards of a fine-dining experience. With a chef on board, passengers will also enjoy greater flexibility in terms of their meal preference and service. All the in-flight chefs are fully qualified and have a minimum of five years of experience in noted restaurants and hotels from around the world.
And it is with PrivatAir Saudia the Saudia Albayraq have chosen to work closely with in launching the new service.
PrivatAir SA is a leading international business aviation group with headquarters in Geneva, Switzerland and operating bases in Frankfurt (PrivatAir GmbH) Germany), Geneva (Switzerland) and Brazzaville (Congo). From its beginnings as the corporate aviation division of global conglomerate The Latsis Group, PrivatAir has matured today into an independent, world-renowned, full service commercial operator, with a track record of growth and safety spanning 36 years.
PrivatAir is a comprehensive aviation group with three divisions delivering service excellence both in the air and on the ground: Scheduled Services, Business Aviation (Aircraft Management, Aircraft Charter, Aircraft Sales, PrivatJetFuel / Fuel Management, Ground Services) and PrivatTraining.
The company’s wide range of clients includes royalty, heads of state, public officials, celebrities from the arts, sports and entertainment industries, captains of industry and private aircraft owners.
PrivatAir aims to take the best practices of the commercial airline industry and to add the flexibility of business aviation, as well as its exceptional standards of service.
The company has experience in operating the full range of business jet types from the Cessna Citation, Bombardier Learjets, Gulfstream and Dassault Falcon jets, to bizliners like the Airbus A319 and Boeings BBJ, BBJ2 , 757 and 767.